The Pack

The pack is the list of people who own the gear and actually use it. Joining costs nothing and does not require buying anything. You tell us your dog's name and breed, and what we send you afterwards is about dogs built like yours.

No. 001 – 100

The Founding Pack

We had one hundred patches made. One design, one run, and no plan to make more of them.

The first hundred orders each get one, hand-numbered on the card it ships with. Not a drawing and not a prize — if you are among the first hundred, one is yours. When they are gone the Founding Pack is closed and the number on your card stays accurate for good.

How a dog gets featured

We feature one dog at a time on this page and in what we send the pack. A photo of your dog in the field, a short note about who they are, and their name in print.

  1. Join the pack. Name and breed are enough to start.
  2. Send us a photo when you have a good one. Outdoors, working, muddy, asleep in the truck — whatever is true. Reply to any email we send you and it reaches us.
  3. We pick one and write it up. Nothing is published without asking you first.
We choose, we do not draw This is not a raffle and there is no prize attached to it, on purpose. We pick the dog with the story or the photograph we can do something with, which means we are never stuck running a blurry picture because a random number said so. It also means being in the pack longer does not put you ahead of anyone.

Join the pack

Mixes welcome. Breed tells us how a dog is built, which is what makes gear fit.

We keep your dog's build on file so what we send actually applies. Unsubscribe from any email. Sending us a photo is how you give us permission to print it, and we will still ask before we publish one. See our privacy policy.

What you get, plainly

Fit and gear notes for dogs built like yours. A heads-up when something lands that suits your dog's shape. The chance to have your dog featured. That is the whole list.

What you will not get is a weekly newsletter or a rolling discount. We do not have enough to say to email you every week, and a store that discounts constantly is telling you its prices are fiction.

There are not many of us yet We would rather say that than pretend otherwise. Red Wolf Co is new, the Founding Pack is a hundred patches deep because a hundred is what we could afford to make, and the first dogs featured here will be ours — two German Shepherds who have cost us more in vet bills than this business has made. If you join now you are early, and early is the only time being one of the first hundred is available.

See the gear